Just Shaka is a Hawaii-based lifestyle brand that takes inspiration in the island life and the shaka culture. The word “shaka” itself means hang loose or relax which is an epitome of the brand. I approach the design of the logo in a humanistic perspective, employing in a hand lettering and illustrations with a rustic feel to replicate the waves and the easy-going life of the locals.
Concept Sketches
Approved Design
Apparel Designs
Product Photo

Other works

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