The company name,”tachycardia" is inspired by a medical condition, of the same name, where the heart beats rapidly. This is the same feeling in high emotional states like happiness, elation and awe which has became a core vision of the brand to bring those emotion in every event the company produces. Leveraging on that vision, we pushed the brand logotype by encapsulating all those schematic themes and thoughts in one iconic logo, “The Beating Heart”.
Role
I worked on the art direction and design for the logo as well as the social media brand kit.
Focus
Concept Sketches
Design Iteration
logo Architecture
Color & Typography
Imagery
Social Media Posts

Other works

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